The Social Animal: A Story of How Success Happens
Author(s): David Brooks
David Brooks weaves a vast array of new research into the lives of two fictional characters, revealing a fundamental new understanding of human nature. He outlines a new definition of success, highlighting what economists call non-cognitive skills - those hidden qualities that can't be easily measured, but which lead to happiness and fulfilment.
Product Information
"Brooks gets inside the head, explains how the brain works... it's like frieze-framing a novel and discussing the motivation of the characters. It's fascinating..." The Evening Standard "The book everyone's talking about" The Guardian "A fascinating study of the unconscious mind and its impact on our lives" The Economist "At Westminster they should be listening hard" The Times
General Fields
- :
- : Short Books, Limited
- : Short Books, Limited
- : 30 June 2012
- : books
Special Fields
- : David Brooks
- : 569